18 Feb, 2019

How visual content can increase online traffic

You don’t need us to tell you the importance of having an online presence. We’re sure you’ve heard it a thousand times because, quite simply, it’s 2019 and if you’re not online – do you even exist?!

Online marketing in Cyprus has improved greatly throughout the years since Debliteck Services was formed in 2000, so we thought we’d add our two pence on how it can enhance your business.

From Facebook campaigns and SEO to Adwords and responsive websites, it’s hard to know where to begin. So I’ll start with something that we at Debliteck believe to be one of the most important aspects when it comes to online marketing; content.

Content marketing is not a new concept, but with more opportunity to be found, it has become crucial to any online strategy. Regardless of the industry you’re in, people want something that’s intriguing to the eye, an interesting read and most importantly, people want their questions answered.

By creating high quality, unique and useful content, you can ensure that once you’re found, people will stick around and ultimately, it may end in sales. I mean, that’s the whole point right?

So let’s talk about visual content…

Images

Having professional photography on your website or social media account is a necessity, in every business, in every industry. If you’re still using pixilated pictures from 10 years ago: Stop! Using high quality images will improve the overall impression of your business. The user will consider your company more credible, and will be more likely to purchase from you if they feel you are trusted.

Saying that, talented photographers can make the worst of places look great with the right angles and editing. Try to make your product look as good as it possibly can, without raising people’s expectations to something that you can’t actually offer. You may get more sales, but you’ll definitely get more complaints too!

Virtual Tours

Virtual tours are becoming increasingly popular within the hospitality and real estate industries, and it’s no surprise why! People love visuals and convenience and what’s more convenient than going on a tour of the hotel you’re planning on booking, or the home you’re considering buying, from the comfort of your own couch?

Showcasing your property through a 360 virtual tour is a lot more effective than standard images. It engages the user and creates interest and enthusiasm. And these are definitely the feelings you want them to have when they’re considering your property!

Videos

Deliver your message clearly and effectively with a custom video. Videos are a great form of online marketing and allow you to show the user exactly who you are and what you have to offer. Remember, sometimes people are lazy. They don’t want to read a 500 word paragraph – they want something to watch while a catchy song plays!

Not only do videos keep the user engaged on your website and social media sites, it also helps your search engine ranking! Give the consumer all the information they may need about you and your business, and entertain them at the same time! #WinWin

If you’re looking for web designers and developers in Larnaca, Cyprus you can stop the search. Debliteck Services provides full online solutions. Contact us for your free consultation.

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